Search Engine Optimization (SEO) is probably the most important method of bringing targeted traffic to your website. SEO involves different tactics to increase your websites visibility and ranking in the search engines. It starts with understanding your business and industry to develop keywords that people use to find you online. When done correctly you can connect with the people who are looking for your business, but just don’t know your name yet! The goal is to achieve a high ranking for your targeted keyword phrases on the results page. SEO does not include online advertising, which is another valuable tool in your marketing toolbox. SEO only refers to visitors who have found you based on your keywords, content and other practices that ensure you site gets noticed.
Spec Creative includes basic SEO in the creation of any new website and has options for long-term growth and maintenance provided on a monthly basis, along with reports showing progress. Contact Anne to hear about your options for increasing traffic using SEO.